Blog Post

4 Myths Your Social Media Marketing is Falling For

Digital Consultants • Mar 07, 2021

Is your marketing based on Myths?

STOP following these myths. START growing your online presence.

 Is your marketing based on myths? We are here to debunk those myths and help you improve your social media marketing! It is important to identify these myths that you took as truth and replace them with effective strategies that will create an engaging and large social media presence for your business!


Have you ever said to yourself ...


"My customers aren't on social media."

The truth - THEY ARE!! Over 3.7 billion people are on social media and this number is increasing every day. There is a social media platform for your business and we can help you find it.


"I can increase my engagement if my family and friends like all of my posts."

The truth- Nope. Sorry, that's not how social media works! Though it can be very helpful, it will not guarantee that your business's online presence will grow to be successful. You should, instead, post encouraging posts that try to engage ALL of your followers. The more variety of different people you have interacting with you on social media the greater reach your posts will have.


"I only want followers who are potential clients"

The truth-  The more the merrier! Even though your focus should be to have an engaged following rather than a large one, numbers don't hurt! If people follow you just because they like your memes, or think your Instagram is aesthetically pleasing that is okay, great even! When you gain a follower you are also gaining access to THEIR followers. Always post valuable content and engage with your followers. Then watch as people find your company from their friend's feeds.


"I will see results in 30-60 days."

The truth- Social media is a commitment. It takes time and consistency to create an engaged following that will bring in money. We are here to help you get the results you desire.



When you are spending money trying to build your brand or business a social media following, it is important to know where your money is going. Make sure you set realistic goals for your company and never through money away trying to build your social media presence based on myths. These myths may actually hurt your business more than help it. Need help knowing where to start? Contact our marketing specialist with any and all of your marketing questions.


Are there any myths that you think are bunk? Let us know in the comments below!

Get a FREE Social Media Audit
05 Jun, 2023
Google Analytics 4 is launching this June, and here is everything you need to know to not only prepare for the changes but get excited about what it will mean to you and your business/organization!
By Digital Consultants 05 Dec, 2022
Inbound marketing is a business methodology that will attract customers to your business by creating valuable content and experiences tailored to them. It is a method of growing your organization by building meaningful, lasting relationships with your target audience.
By Digital Consultants 20 Sep, 2022
Writing blogs for your business is a marketing channel (similar to social media, or email marketing) that helps your business to grow and gets your business more online visibility. Is blogging worth it? Yes! …if you want more website visitors!
By Digital Consultants 24 May, 2022
There’s a new update coming to Instagram that could have a massive affect on the way you advertise. Stories have become one of the top viewed content delivery options on social media, which is why every network now has their own version. They have become a key strategy for product sales because of the ability they have for seamless product integration. They also have become extremely powerful because of the way it allows for a sense of community to be developed. Both are due to the fact that when you post on stories it’s easier to show BTS, which allows for people to 1. Feel as though they know you, and 2. Allows for easy subliminal advertising (having a product in the background etc.). So, what’s happening with stories…. They are being shortened. Basically, Instagram will “condense” all of your stories, only displaying your first 3, Unless you get your consumers to change their settings to “show all”. But since you are unable to ensure people remember to do this, just keep in mind to make your first 3 slides, the most powerful and influential.
By Digital Consultants 27 Apr, 2022
We all know having strong customer service is key for providing positive experiences for customers. But did you know it’s just as important to have a strong online customer service presence as it is in person? When people are investigating companies, brands. Services etc. they often do so by sending DM’s, or leaving comments under posts, and if you do not respond quickly (and warmly) then often they have moved on to someone else, and just like that you’ve lost a lead.
By Digital Consultants 19 Apr, 2022
Have you been posting content to social media on a consistent basis? Awesome! But that’s not enough... Currently our world is very saturated. You can find someone who does the same thing you do in every town, city, province, and country. So how do you not only get someone’s attention, but convince them to work/purchase from you instead of Fred down the road.
By Digital Consultants 09 Mar, 2022
Social media is where everyone NEEDS to be nowadays. If you don’t have a social media platform, it will be difficult to connect with people. Without it, it’s hard to be discovered, and it’s hard to grow. Gone are the days when people searched their local phone book or directory to search for businesses nearby. Instead they do a quick search on Instagram or Facebook and base their decisions on your feed. Although they may make a choice based on social media posts, they still need a place to go to have all the information readily available. They shouldn’t have to search through your feed for posts on rates or prices, to get to know the staff or team, or to browse your products. You still need to have clean cut website that provides this information. Think of it this way: Instagram may be where you get creative to draw people in with your accomplishments, personality, and reviews, but your website is your catalogue.
By Digital Consultants 09 Mar, 2022
TikTok is a hard field for many to navigate. The content needs to perform well in the first 3 seconds or else people keep scrolling, and your video stops being pushed. Instagram Reels are the same. Content needs tell a story, be fast moving, intriguing to the eye, and all under 10 seconds. The exception is when you are doing an informative video. These tend to be longer. For a typical Reel, or TikTok, however, stick to the above suggestions. This can seem like a steep undertaking, but a great way to accomplish this is to jump on trends. Use popular sounds, copy movements, and add your own info to make it work for your market. BAM! The result is a quick and easy video. If you aren’t active on your TikTok or Reels page you may struggle with finding the content to use for inspiration, but again, don’t worry! It’s easy to find! Just type key words associated to your niche and they will pop up! For example, “Social Media Tips”, “Social Media Manager”, “Mortgage Broker” etc. If you ever feel stuck, send us a message and we can help you get your creative hat on!
By Digital Consultants 09 Mar, 2022
TikTok is a hard field for many to navigate. The content needs to perform well in the first 3 seconds or else people keep scrolling, and your video stops being pushed. Instagram Reels are the same. Content needs tell a story, be fast moving, intriguing to the eye, and all under 10 seconds. The exception is when you are doing an informative video. These tend to be longer. For a typical Reel, or TikTok, however, stick to the above suggestions. This can seem like a steep undertaking, but a great way to accomplish this is to jump on trends. Use popular sounds, copy movements, and add your own info to make it work for your market. BAM! The result is a quick and easy video. If you aren’t active on your TikTok or Reels page you may struggle with finding the content to use for inspiration, but again, don’t worry! It’s easy to find! Just type key words associated to your niche and they will pop up! For example, “Social Media Tips”, “Social Media Manager”, “Mortgage Broker” etc. If you ever feel stuck, send us a message and we can help you get your creative hat on!
By Digital Consultants 10 Nov, 2021
Everyone loves a good story. Stories are powerful. Every memorable story is built on a simple framework: A hero has a problem, meets a guide who gives them a plan and calls them to action. Failure would be devastating but the hero is guided to success.
Show More
Share by: